Having a dedicated SEO team is not even a question for online businesses nowadays. The big question is whether to build an in-house SEO team or outsource professional search engine optimization practitioners to do internet marketing campaigns that are tailored to a client’s needs. Here are some of the reasons why companies should hire internet marketing experts instead of building an in-house SEO team, as stated by Kevin Phelps of SEO.com.
1. Instant team with real knowledge. By hiring a team of professional internet marketing experts, the company already has an instant team that knows what they are doing in terms of SEO and online advertising. This saves the company time sorting through numerous resumes and interviewing applicants who don’t even have a portfolio of clients who can back them up. For companies who are entering the SEO arena for the first time, having a reputable SEO company assures you of a team composed of knowledgeable members who can help resolve any issues and set strategies for your ecommerce.
2. Proven experience, expertise, and education. An SEO company with a portfolio of long-term clients can get internet marketing campaigns started quickly. Aside from being there to consult and give expert advice when it comes to internet marketing techniques, SEO experts can answer any questions a client may have. Reputable SEO companies often boast of a track record achieved by a decent sized SEO team.
3. Easier to manage. Hiring an SEO team helps making your business easier to manage. Especially for big companies, having an in-house SEO team will only add another team that you should manage. Leaving the internet marketing aspect of your business to an outsourced SEO team gives you more time to handle other aspects of your company while being assured that SEO experts bring you positive results in the internet world.
4. Portfolio of successful clients backed by case studies. Hiring a newcomer in the SEO industry will only prove disastrous in the long run. Professional SEO experts allow you to see their previous works, boasting of the numerous case studies that can prove their expertise.
When hiring SEO companies, keep in mind that costs normally range between $60,000-$110,000 per year, all depending on the demand, level of knowledge, and expertise. In the long run, a short-term partnership with an SEO company can prove to be fruitful and may easily end up becoming a permanent aspect of your business.
