Video marketing has proven to become a positive trend in internet marketing. May ecommerce website designers have caught up with using web videos as tools to create eye-catching and engaging video clips to grab a viewer’s attention. With well-crafted and distributed videos on the internet, businesses can reach specific audiences while simultaneously having a tremendous reach. For small businesses, creating web videos may seem like a daunting task, but the truth is that it isn’t. Here are a few creative web video ideas you can successfully implement in your website.
1. Request for video testimonials – In this day and age when every web video aims to “go viral”, it does not necessarily mean it will. Mashable expert Zachary Sniderman suggests asking help from the audience to make your brand and product reach out to a wider audience, hence, saving yourself the trouble while bringing web videos to a whole new ballgame. Certain ecommerce website designers and businesses have used this technique, requesting video submissions from clients using the products they have purchased from a certain company. For example, GilaTools recently launched a promotion wherein the first 50 customers who submit a video clip highlighting why they love the diamond blades they purchased will receive a free diamond blade similar to one used in the video testimony. This strategy is also a means of extending your relationship with consumers past the point of sale, building an online forum and community.
2. Videos as content carriers – That we are now living in a fast-paced, technical world should be a clue on what consumers now want from businesses. With the average attention span lasting for only a few minutes, it is important to have creative means of sharing information. This is where web videos come in. Ecommerce website designers make it a point to include videos when designing websites to engage consumers in a dynamic video experience. No one wants to read a text-heavy webpage when they can watch a 5-minute clip of it. On the professional side, consumers seeing business owners on videos creates a more personal approach.
3. Product demos – Product demos are not for all types of businesses. Ecommerce website designers can also choose to do webcasts to highlight advanced features of products and services while some may opt for tutorial demos to educate consumers as a means of attracting more viewers.
4. Customer service via video chat – Offering good customer service is not just accomplished by phone anymore. More and more companies are integrating video chats to engage consumers’ interaction. Use Skype or Gmail and encourage callers to ask questions or assist with troubleshooting. It helps create a stronger relationship with customers because they know they can rely on you anytime of the day with any inquiries they have.
