Video marketing is gaining popularity in terms of efficiency in internet marketing. More and more companies have recognized the potential of video marketing and how it can greatly contribute to a business’s online visibility and exposure. Internet marketing experts are now incorporating video marketing strategies as part of their campaign for clients to increase page rankings and product searches by consumers. This year, a number of internet marketing experts shared the top trends consumers and advertisers should expect in e-commerce video.
1. Internet marketing experts predict that video marketing will start supporting retail prices this year. With video marketing, consumers can get the finest details, features, and functions of a certain product with video’s capabilities of demonstrating these qualities. Video marketing can also differentiate higher priced products from the relatively inexpensive ones. With this in mind, internet marketing experts state that ecommerce videos can help increase visitor time by an average of 2 minutes longer than on a site with video than one without.
2. As phones become an important part of the shopping experience, internet marketing experts also predict that web video will become more adapted to mobile users. Content strategies will also be matched according to a consumer’s local platform. Retailers will have a bigger responsibility in developing targeted versions of video content to segmented customers in order to meet each segment’s needs and wants.
3. This year, internet marketing experts expect ecommerce video to be multi-functional, as retailers will begin to see its potential and flexibility in a variety of purposes. Videos will now be incorporated not just in product pages, but also in email marketing, dedicated video galleries, testimonial pages, and category pages. Videos can also play a big role in customer service so businesses will not miss a chance to grab this opportunity and offer a better customer service experience for consumers.
2010 saw the rise of video marketing as a mainstream strategy in internet marketing. 2011 will be the year ecommerce video becomes pervasive, pushing retailers to meet consumers’ individual demands.
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