The latest update on Google’s algorithm, now officially called Google Panda or Farmer, was developed to solve the problems and complaints received on how shallow-content websites and low quality pages seemed to rank higher than higher-quality users, which were obviously more important to users. Steven Levy of Wired.com estimates that approximately 12% of SEO results were affected, with major companies dramatically losing while others gaining rank in SEO. With Google Panda, high ranking sites are significantly dichotomized from content farms or low-quality websites. Whether your website’s SEO rankings were affected or not, you should find a way to put your pages back on track.
The basics of SEO are not very complicated. It all boils down to being true to yourself as this will be the basis of how to make your web presence better. To have a greater impact on the web, create and (consequently) maintain a blog or some other website that will make readers view you as a leader in your industry. If you are a search engine optimization services provider, publish blog posts on the latest SEO news or share the best internet marketing practices. Doing it off-page is also a choice. Publish SEO industry materials on other websites that provide assistance to other users, possibly solving their problems. Don’t forget to promote blog posts on social networking sites to let people know who you are and what you specialize in. This will help you earn links the hard, but definitely ethical way. Also, this is what Google loves best and will reward you for it.
“Think Google” is key here. Be prudent about algorithm changes, as Google often does change its’ algorithm. Google forms a backbone in SEO campaigns as most users turn to the search engine for the littlest thing. Instead of dwelling on how Google Panda can negatively affect your website’s SEO rankings, keep up with the algorithm changes by constantly reading and researching on search traffic algorithms. This can be done by visiting forums, reading blogs, participate in online communities – basically anything that could offer feedback both by users and trusted SEO experts.
The trick is to be reactive to changes. This will help you move forward and think ahead while assisting you in making decisions that are crucial to your SEO campaigns. Algorithms change all the time and SEO practitioners need to be updated and wise enough to think of solutions that can provide a better user experience while, at the same time, addressing the core issue.
