Readers can easily distinguish a search engine optimized-content from one that is not. Creating link-worthy contents are a challenge. Being link-worthy means attracting fellow experts, authorities, and consumers to link back to the article you’ve written or cite the search engine optimization post as a resource. There are many ways on how to create link-worthy SEO content. The different writing styles available cater to different readers as well. Here are a few ideas to help writers get started:
1. Useful Resources – Making a blog post or article useful means providing general helpful information that readers may find interesting. This means writing original SEO content that people will eventually bookmark and come back to for ideas and tips. Think of this as more of a “How To-” guide. For example, medical articles can talk about the right way of applying first aid treatment to injuries or small businesses who offer construction services can write about how to find the right contractor in their specific areas.
. News Breaking – Fresh content is key. Topics should be timely and relevant. Don’t topic about news that happened a year or two ago. Should you write about old news, make sure to include updates or recent discussions that people are talking about to add new information about the issue at hand. There should also be a sense of urgency and if possible, you should be the first one to break it to your readers so they can bookmark it in the future.
3. Research – Any kind of writing style for search engine optimization purposes requires proper research. Talk about seldom-discussed ideas and explore this topics so readers will return to the post and reference it in the future. Make sure that findings and data are reliable to drive inbound links to the content., making link building easier to accomplish in the long run
4. Controversy – Stirring up controversy is one of the fastest, but not always the best means to get inbound links. This search engine optimization writing strategy should be used seldomly – and with great caution. Research should first be done before doing this to avoid negative effects to the writer’s reputation. Doing so without sufficient knowledge on the topic may backfire not only the writer, but the entire business as well.
5. Humor – Writing satirically or sarcastically is another way to make SEO content go viral. Serious topics written in a light and humorous manner can attract a great number of readers and links. Just don’t go beyond annoying and arrogant.
Readers are picky. Sometimes even the most authoritative person on a certain subject has difficulties attracting links and readers if his manner of writing is too technical and difficult to understand. The best way to start is to think of yourself as a reader. Find out what writing style interests you and start with that.
