This concludes last week’s posts on how clients can have better working relationships with their SEO providers in terms of goals and marketing challenges. Earlier, we mentioned that being on the same page with your SEO provider can help define business models, goals, and KPIs that will ultimately ensure that your SEO campaign is a success. Additionally, there should be a liaison that works as an SEO gatekeeper that will mediate between the client itself and the SEO provider.
To finish our two-part series on managing SEO providers, here are the last two ways on how to have a positive and effective working relationship with your SEO provider.
4. Knowing SEO stakeholders. A company’s SEO stakeholders often include the SEO director, executives, sales/marketing/PR team, IT/development team, usability/design department, content copy writing personnel, and legal department. The SEO gatekeeper will play a big role in determining who these key experts are to make sure that they are updated and informed on all the strategy decisions made by the SEO team. Furthermore, the SEO Gatekeeper needs to make everyone aware of the minutest internal developments that could be crucial to the success of any SEO campaign.
5. Protect & maintain SEO momentum. Any SEO practitioner knows that there is a constant need to work on the SEO process. It is not a project that you can just start, put into place, and leave it and expect that it will work on its own. Rankings fluctuate because of the regular updates in algorithms made by search engines so there is a consistent need to work hard to maintain SEO rankings. Again, a company’s SEO gatekeeper is very crucial in the process because he or she is the sole person who will not only manage internal bottlenecks but also implement procedures to unforeseen circumstances. There should always be a back-up plan to avoid putting any SEO campaign in hold, because any interruption can set a company back months or even years.
Working with an SEO provider requires open lines of communication to make it work. Do your part as your provider does theirs. When revenues are at stake, there should be no “I am the customer, therefore I am always right”-mindset. It is important to share business goals and priorities with your SEO provider, as well as the smallest changes to internal campaigns. To get the most of your investment with your SEO provider, work hand in hand with these professionals as they know what is best for you and your business.
SOURCE
IMG Source
