Google Ads will launch new features, including an easy way for marketers to create Google video ads. This new feature was announced by Google Ads’ Liaison Ginny Marvin.
In a tweet published by AdsLiaison, Marvin confirmed that they have fully launched video creation in Google Ads Asset Library. The feature includes a central library for creative assets and a new tool for marketers to add voice-overs to their YouTube ads.
New Ad Video Creation Tool
The new video creation tool will allow marketers to create video ads using one of Google’s new templates. It has 14 templates, each designed around different objectives. There are video templates for highlighting products, pushing app downloads, promoting sales, and more.
Google’s official blog post stated that each video ads template is made for YouTube. This includes optimal pacing, brand placement, product placements, and prominent call-to-action. Each template is designed by Google Ads to help it stand out and drive conversion.
You can create a video ad by simply adding and filling a template with images, text, and brand colors. You can also add music from Google’s library and an automated voice-over.
These templates serve as a guide for easy video ad creation. With less time creating videos, you have more time to develop your brand message, audience insight, and campaign strategy.
Adds Voice-Over
Another new feature will allow the conversion of text input into natural-sounding speech to overlay on ads. You can access this new feature in the Google Ads asset library.
Automated voice-overs are also available in several languages, including English, French, Spanish, Swedish, Hindi, Filipino, Korean, Mandarin, Malaysian, and Indonesian.
Ads Asset Storage
Google Ads also has a centrally located asset library to help marketers easily create, access, and organize images and videos. It’s handy for marketing teams where several members collaborate on the same campaigns. You can use this feature in Performance Max, Local, Discovery, App, Display campaigns, and some ad extensions.
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