It’s another new year to grow your business. And even though the competition is getting tougher, all you need is to focus on your marketing to boost your sales and traffic. That’s why for today, we listed down five marketing tips that can help your small businesses to grow this year.
Embrace minimalism on your web design.
Minimalism is one of the website design trends in 2019. As designers put it, clean navigability will never go out of style. Minimalist websites are concise and precise; it’s all about showing your visitors exactly what your site is about without the need for anything grandiose. Because let’s face it, at the end of the day, those cool animations or over-the-top designs are useless if they can’t help your visitors find the product they are looking for. As they say, simplicity is a beauty.
Prioritize mobile optimization.
According to WeAreSocial.com, there are over 5.135 billion unique mobile users in 2018. And 2.96 billion of these users are active mobile social users or those who spent on social media channels using their phone. So if you’re planning to build your website or revamp it, make sure that it is mobile responsive. Aside from that, a large portion of traffic is now coming from mobile phones, so Google prefers websites that are mobile responsive than those that are not. This just means that Google is likely to show sites in its SERPs that are mobile responsive than those that are not.
Increase your brand awareness through promotions.
Building your brand is very important if you want your business to grow. Remember that how you market your brand reflects a lot about your company. This imposes credibility and allows you to connect to your target audience, and deliver your message. If done correctly, it creates an influence on your audience which will motivate them to try your product or your service. Plus, building your brand increases your company’s value.
Build your social proof.
More than three billion internet users are social media users, and 70% of these people are likely to check out the company’s social media accounts before proceeding with buying their product. This is why it’s important to start building your social proof as early as possible. The best internet marketing consultant suggests that you connect your social media accounts in your website and include it in your email marketing. Let your customers know they can reach you on these channels, and learn more about the product or service you are selling.
Don’t be afraid to spend on ads.
It’s normal to spend more money while starting your business, this is because you’re still building its brand and its customer base. One of the most common problems in small businesses is that they are too afraid to spend money on marketing campaigns because of their low conversions. But remember, marketing campaigns aim to boost brand awareness. Once your brand is recognized, people will automatically buy from your stores without the need to click your ads.
