If a picture is worth a thousand words, then a video must be worth millions. With the never-ending advancements in the Internet, shooting, posting or uploading a video is no longer a luxury. If you are an e-commerce merchant, it is a necessity especially if you want to boost your social media value.
Here are five easy and simple ways to make video a social experience for your target market.
1. Post videos on your Facebook profile. This is actually a no-brainer but interestingly enough, this is an often overlooked aspect of using Facebook. YouTube has been the synonymous name to uploading videos but there is also much untapped possibilities on Facebook. It’s comment function is very user-friendly and since everyone is already signed in by the time they get to view your video, it is so easy to start a conversation about your video.
2. Maximize your YouTube account. YouTube is part of the indispensable social media tools that you need to penetrate. You can create your own “channel” on this site and even customize its look according to match your business’ overall look. You can also record video clips to respond to questions from your customers or you can use the YouTube Video Box application to directly embed YouTube videos to your Facebook profile. As always, the key to choosing which videos to upload is to look at what your target market wants. Always use social media tools to add value to their lives by giving them information or sources of entertainment.
3. Join live-streaming sites. Live streaming sites can let you do live streaming video presentations or live streaming broadcasts to entertain or update your audience. This is a good way to directly interact with your target market. You can even schedule regular live streaming sessions with your audience to address questions and concerns or discuss topics, news and ideas that are related to your business.
4. Take advantage of social aggregators. Digg, Reddit and StumbleUpon are some of the more popular social aggregators with video functions that let you share video with a community. In fact, Digg lets you share any video you find on their site to other social networks.
5. Create your own video blog. With the prevalence of mobile devices, and the ease of uploading videos online, video blogging (or vlogging) has never been easier and more relevant. Many blogging platforms have video uploading capabilities so you can hit two birds with one stone. Most importantly, vlogging adds a more human dimension to your social media marketing campaign.
