Augmented reality applications are mobile applications that utilize a device’s computer-generated sensory, such as GPS and live camera. Many users are familiar with augmented reality check-in applications, such as Yelp and Foursquare. Other augmented reality applications include bar code scanning, product shape scan, and audio input recognition. As 2011 continues to be the year of mobile, more unique mobile device applications are appearing, combining both geo-location functions and augmented reality. This post will highlight a few of them.
eBay Classifieds
eBay has released a new augmented reality application for location-based shopping. The application utilizes a devices’ internal GPS and camera to generate listings based on eBay’s classifieds section. When a user walks down a street, the application will continue to update and generate listings based on search filters and the user’s physical direction. Users can also tap on item pictures to see a complete item description and contact information. This is eBay’s second augmented reality application. Earlier, it released an eBay fashion application, which draws similarities to Google Boutiques.
GoldRun
GoldRun is a new start-up application that also employs GPS and a device’s camera capabilities. GoldRun recently teamed up with H&M to launch a scavenger hunt promotional campaign. Users who download the application will be able to participate in a scavenger hunt to collect virtual goods. For example, H&M provides a list of items and users are asked take pictures in order to collect virtual items. The user then receives credit for the virtual item. Collected items may also be shared through social media, such as Facebook. Enough collected items may be converted into real-world rewards, such as 10% off the next H&M purchase. The promotional uses for the application are endless and sure to inspire a number of new marketing campaigns. GoldRun’s application differs from Foursquare because it is much more engaging and interactive for users. However, Foursquare’s picture integration is a sign that they may be moving into that domain shortly. Plus, what’s there not to like about Scavenger hunts?
Something that would be interesting to integrate is audio recognition. A record label or store could reward users every time they “listen in” to certain songs/artists/genres. Start-up flowd could certainly benefit from it. Augmented reality has endless applications and it will be interesting to see what’s to come in 2011.
Writte by: Daniel T
