Here are more top tips to make sure your videos are working for you.
1. Always include a text summary when blogging about your video. Under each video, put a summary about two to five sentences long. Make it short and concise- you can even use bullets to make it easier to read. This strategy is good to persuade interested browsers to watch your video. It also provides SEO-friendly text for search engines so they can better index your video posts.
2. More short videos are better than one long video. It is a known fact that netizens have a short attention span. With this in mind, make sure that your online videos are short and sweet. By short, we mean three minutes long or even shorter. For example, if you have a long interview, break it up into shorter segments. Use this challenge to highlight the key messages in your video.
3. Use a multi-uploader service for easier distribution. Uploading a video can be quite a painstaking and time-consuming task, especially if it is in HD. Take advantage of multi-uploader services such as Tubemogul which allows you to upload a video once to multiple sites. Additionally, it also provides analytic data for future marketing campaign research.
4. Choose the right person for your video. Social media is all about engaging your audience, and when creating short videos for your campaign, nothing is more important than being engaging. This means that the most knowledgeable person to discuss the issue is not always the ideal person to face the camera. Your video spokesperson should be compelling and should have a personality that many people can relate to without sacrificing the accuracy and the relevance of the message.
Watch out for more tips in using videos for your social media marketing campaigns.
