E-commerce merchants have two new online tools that could help them drive their e-commerce ROI.
In an article for the BizReport by Kristina Knight, it was reported that a new couponing site called CouponCodes.com was launched. This new site is from the parent company of Offers.com. According to the report, this new hub will offer coupons from the top 2,500 retailers with the “best deals” vetted by an editorial team and updated everyday to ensure that the most interesting deals are always at the top of the page.
Steve Schaffer, founder and chief executive of Vertive, LLC who is CouponCodes.com’s parent company, said in a statement that the new site is a response to the growing trend of online companies offering coupons for more savings. The head honcho also added that they plan to expand CouponCodes.com so that it will one day become the “go-to source for consumers looking for reliable coupon codes that work.”
Meanwhile, Buddy Media launched a social commerce tool they call ConversionBuddy. This new tool helps a brand track “connections” throughout the social space, for example the number of shares and tweets that a brand gets. This way, a company is able to optimize the conversion rates. Additionally, ConversionBuddy pinpoints valuable products and content for a brand as well defines which social media platforms generate the best revenue per share to help improve web traffic and sales.
Buddy Media founder and CEO, Michael Lazerow, explained that this new social commerce tool “has taken the guesswork out of social marketing” and highlights their new software solution’s ability to measure not just qualitative data but measure direct correlations between brand connections and sales as well as other conversions.
