Off-Page SEO is a vital part of every digital marketing strategy. Unlike on-page SEO, it deals with building links and information outside of your website that Google can crawl all over the internet. These include building backlinks, doing social bookmarking, and publishing press releases or guest blog posts.
Here are seven off-page SEO tips for growing your business this 2021, as summarized by Cybertegic, the best digital marketing company in Los Angeles:
- Create and optimize a Google My Business listing.
Create a Google My Business listing and optimize it so it would show on Google’s SERP when users search for your business. Make sure to add your business logo, a keyword rich-bio, quality images, services, and products. Also, add important links or landing pages on your website to drive traffic.
- Add local listings.
Claim all of your local listings, especially on important local listing sites such as Bing Places, Yelp, Yellow Pages, and Four Square. You can also use tools like Moz Local to determine which local listings you have that you should claim ownership of.
- Optimize your social media channels.
Social media channels are another way to list and show important details about your business, including its address, phone number, and website. Just make sure that all of the information you’re going to post on your social media channels are consistent with what’s on your website and in your other directory listings.
- Sign up for local directories.
Take time to register your website on any leading local business directories and forums that you can find online. Again, be consistent with important business information so that it won’t confuse search engines like Google when validating your website and its details.
- Check NAP on your listings.
Conflicting information in your directory listings can cause confusion on search engines when they try to crawl information about your website. This can affect your off-page SEO since it provides wrong or inconsistent information regarding your business.
- Publish press releases.
Another way of off-page SEO aside from business listings, directory listings, and social media channels are to publish press releases on local websites. Organize local events and promote them on websites and other local press releases with the intention of reaching out to your local audience.
