Pay-per-click should be an essential aspect of any Internet marketing campaign. Despite the fact that it is not free unlike organic search, it is still a popular choice among online marketers because it is easy to set up and traffic boosts are immediate. Additionally, PPC landing pages are easy to test.
1. Adjust your geographic settings. This holds true if your online marketing campaign spans multiple countries. Separate each international location into its own campaign or ad group. This allows you to streamline your expenses as each region often has a different cost for a keyword.
2. Use the “rotate function” to test multiple ads. While the “optimize” function is also helpful, it will not give you a strong picture of which ads are performing the best. PPC management involves paying attention to the small details of your PPC campaigns as well as your campaign settings.
3. Make sure to double-check your conversion tracking settings especially if your campaign was created years ago. Be sure that you are tracking the right ads.
4. Do not fall for “automatic matching” settings. This may seem convenient at first but this can also lead you to bidding on keywords that are not related to your campaign or to your business.
For more PPC management tips, keep reading this blog.
