According to Google, more than 40% of all worldwide searches have local intent. This only means that more online consumers prefer to do transactions with businesses near their area. This is why you should up your game in your local online marketing campaign.
Here are quick tips on how to improve your local online marketing campaign as listed by the best digital marketing campaign in Los Angeles:
- Optimize your website for local SEO.
Optimize your website for local search results. Your website should include your store address and local business phone number. You can place this information on your website footer. You can also include a map and link for directions on your contact us page. If you have a blog, you can use it to optimize for locally relevant terms. You can easily do that by adding location to your keyword, for example, if you’re working for “wholesale sunglasses” as a keyword and you’re located in New York. Just add New York to your keyword, such as “wholesale sunglasses reseller in New York.”
- Create consistent business directory listings.
Make sure that your business has online directory listings. And each of these listings has consistent information similar to those you have on the website. For national directory listings and review sites, be sure that your business is included in the search results in your area. Consistent information in your listings also helps your business rank on top of local search results.
- Stay local on your social media pages.
Use your social media page to follow and subscribe to other local pages and groups, including the Chamber of Commerce and media outlets. Look and search for local online groups you can join. Also, don’t be afraid to share posts from fellow businesses in your community to show support. Most often, those businesses you support are likely to follow you back and also share your posts.
- Bring your online marketing to your physical store.
Your online marketing efforts shouldn’t stop online. You can add signage to drive your physical store visitors to check out your website and social media accounts. It is also recommended to use text-to-join on your existing customers for them to sign up for your email list by giving them a special discount or promotion.
