Previously, we discussed a few ideas how content marketing should be changed so that web sites don’t fall victim to Google Panda through its search engine optimization content. We started with cleaning up content that is already in place and taking out spammy comments and posts, as well as pages with grammatical and factual errors.
Additionally, an ecommerce website designer should also make sure that a web encourages good site engagement by being easily navigable and usable. Interaction metrics now play a part in SEO rankings and this can be improved by creating search engine optimization content that can be visited easily in just a number of clicks.
Finishing the final installment of this two-part series, we discuss three other suggestions given by SMX East attendees to create Panda-worthy search engine optimization content.
Doing peer analysis is one way of evaluating competition in whatever industry you belong to. According to Horst Joepen, CEO of Searchmetrics, conducting competitive analysis will give websites an idea of the type of content that engages readers. These are the websites that have also survived the wrath of Google Panda so you know what it needs to be done.
Recently, we emphasized the importance of having an editorial calendar. Heather Lloyd-Martin of SuccessWorks encourages websites to create an editorial calendar so content production for search engine optimization becomes easier. Thought leadership and frequent updates are credible ways to increase a brand’s reputation. Fresh and updated content also encourages visitors to come back.
The recent algorithm changes in Panda “serves to promote quality content on the web” and websites can accomplish this by consistently and constantly evaluating the search engine optimization content being produced. Doing so also identifies the patterns of SEO content that Google Panda rewards and those that don’t, giving marketers an idea of what works and what needs improvement.
Producing content for search engine optimization purposes requires a higher quality of writing. Content should be informative, fresh, relevant, and timely so readers will value the posts, resulting to higher rankings in Google and other search engines.
