One of the first steps to building an effective SEO campaign is to know which keywords would generate the most profits. Assuming that you have already done that, the next step is to decide which pages to use these keywords on. When selecting which keywords to prioritize, start by looking at your website and choose which pages are the most valuable and which pages would give searchers the best information they are searching for.
With SEO, it is important to understand which pages are already optimized and which ones should need extra work done. Erez Barak of Search Engine Watch offers 6 helpful ideas that can aid in making that important decision on which pages to choose for building your SEO campaign.
1. Brand name – As with any business, it is important that you own your brand name and the other related keywords to your brand. This is especially helpful when creating professional content copywriting for certain sections of your website wherein you have to repeatedly mention the company or brand name. These sections include the About Page, Contact Us, and branded products and blogs.
2. Traffic and Interest – Select the pages that are top performing – pages that have the most page views and inbound links. Additionally, keep in mind that the links and page views come from relevant traffic and websites. Otherwise, links that come from unnecessary websites may prove to be harmful to your SEO campaign.
3. Ranked pages – Before starting a new SEO campaign for a different page, check to see if you already have pages that are ranking for the keywords in your keyword list to avoid wasting time, money, and effort. There are pages that have already been optimized, thus may prove to have high rankings already, while there are still pages that need to be built from scratch.
Starting an SEO campaign takes time. Furthermore, ranking high in search engines does not happen overnight. SEO is a process that needs to be developed and updated with the constant changes in algorithms. Selecting pages to be optimized is just one of the necessary steps to building an effective SEO strategy. Stand by as we conclude this two-part series on how to select the pages for your SEO campaign.
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