You started a Facebook page and now your business is riding the social media wave. However, you’re starting to realize that posting engaging content and interacting with your fans can be a bit time-consuming. While productive, and certainly an investment in marketing, keeping up with your audience on Facebook can be a workload in itself. Social media should help your business, not hinder it. If you find that your time maintaining your Facebook page is distracting from your entrepreneurship, it’s time to find a manager for your Facebook page.
As the largest, most popular social networking website, your Facebook manager will be responsible for your business brand on Facebook and will exert some influence in your marketing campaigns. Take your search for a Facebook manager seriously. In other words, don’t recruit your niece that has over 1,000 friends on Facebook for “pro bono” work. Here are a couple tips for finding perfect Facebook manager for your business:
Tip #1: Personality
This person will be representing your business brand, so you’ll want someone with a personality that’ll complement your audience. Consider these six personality qualities: Professionalism, Natural Communicator, Enthusiasm and Positivity, Social, and Problem Solver.
Tip #2: Know Your Audience
Imagine your ideal audience and remember that, through Facebook, your business is connecting directly to people, not brands or other companies. Make sure your Facebook manager enjoys interacting with your audience.
Tip #3: Evaluate Skill Set
Of course, social media at the professional level requires certain skills. Here are a few your Facebook manager should posses:
- Solid understanding of social networking
- Social media savvy
- Ability to multi-task and think quickly
- Understands online marketing
- Understands how social media activity aligns with business goals
Questions You Should Ask Yourself Before Settling with a Facebook Manager
Remember that your Facebook manager will be at the forefront of one of your biggest avenues of internet presence. This person will have certain liberties and will be influential in your internet marketing campaigns. Ask yourself these questions before settling down with a Facebook manager lest they keep you up at night:
- Can I trust this person with my brand?
- Has this person demonstrated the ability to be social online?
- Is there a genuine interest to connect with my audience and relay my brand?
- Will this person actively contribute ideas to grow my page and continually make it better?
More than likely, your Facebook manager might already be a member of your internal team because they already know your brand and clients. If not, you’ll more than likely have refer to an outside source. And if that’s the case, take care to train them thoroughly and monitor them closely for the first couple months until they attain sufficient knowledge of brand and business culture.
Later we’ll discuss the next step once you’ve found the perfect Facebook manager, which is expanding your Facebook Marketing Team by adding page admins and delegating tasks.
Written By: Jaszver Bauzon
