SEO is a vital tool of Digital Marketing. Because of the nature of its industry, it’s always evolving and changing. That inspired Brian Dean to lead a team of digital marketing consultants to find out the current SEO trends this year in a study.
When it started, SEO was simple. Tags, keywords, and backlinks. That’s all it looked for. Now, you have to add branding, user experience, semantic, and a laundry list of other things.
Add to that Google keeps adjusting the goals daily. Google confirmed that they change the algorithm twice daily.
Brian and his team poured over a million Google search results and determined the common factors with all the first page rankings. They filed their findings in this report.
So, what did they learn from their study?
As mentioned at the start, SEO is always evolving and changing. These are effective strategies to take to heart, but there is no guarantee for how long. When you learn something new recommended by the experts, use it quick. Strike while the iron is hot.
