Small businesses are both SEO and social media marketing’s best clients. Not only are they more open to suggestions and idea but small businesses provide a greater venue for the latest SEO methods to be applied to. When it comes to producing content, however, small businesses are also faced with the challenge on how to write blogs, press releases, and other relevant posts.
Previously, we discussed how small businesses can get started on writing keyword-optimized press releases for their products and services. Today, we will be sharing ideas which small businesses can use to start writing for their websites as shared by Heather Lloyd Martin of SEO Copywriting.
The first way to get started in producing SEO content is embracing your size. As a small business, take pride in having a small team. This is especially beneficial for family-run small businesses because emphasis can be placed on being a small business operated by a family who values their loyal patrons and customers.
Additionally, Lloyd-Martin also says that small businesses offer a lot of other valuable advantages big firms can’t. These include flexibility, customization, and excellent customer service. There are times that even small businesses provide more competitive pricing than big ones. Pretending to be a big corporation by sounding like one can backfire in the end, because once visitors realize that you’re not entirely being honest, it won’t be long until they switch over to your competitor.
Content writing for SEO is not an English class. Writing is a way to connect to your customers so think about it as a way of conversing with prospective clients. Lloyd-Martin encourages small businesses to “let your passion shine through”. Be transparent, show your personality, and share your knowledge and products in such a way that engages your readers and customers.
Finally, it is important to any SEO copywriting that readers are clearly aware of the benefits they can receive from purchasing your product or service. It’s not entirely bragging about how great your company is. It’s more of informing your customers how what you offer can help solve their problems. Once customers become aware of how they can benefit from doing business with you, they will be more encouraged to buy and patronize your business in the long run.
Aside from researching on relevant keywords and other SEO content writing steps, these ideas should get your small business started when it comes to producing content. With great SEO content, any small business is bound to generate online sales in no time.
