If your thinking of ways to attract more social media users to your content, try different timing methods. Buddy Media has conducted two different researches that reveal the end of the work week is the most ideal time to gain extra attention on tweets and status updates.
It seems Rebecca Black is not the only one talking about Friday. After analyzing over 200 clients’ Facebook pages over a fourteen day period, Buddy Media discovered that social media engagement increased toward the end of the work week. In fact, Thursdays and Fridays were approximately 18% higher than then rest of the week. Even more interesting is that Thursday was found to be even better than Friday. Although, Twitter Chief Revenue Officer Adam Bain from Ad Age said that Twitter user engagement actually peaked on Friday’s.
Jeremiah Owyang, a partner at Altimeter Group, puts it simply saying, “People are heading into the weekend so they’re thinking about things besides work. They’re mentally checking out and transitioning to the weekend.”
A director at Coyne PR, Rick Liebling, agrees saying, “It’s a matter of people finally pushing past the work week and coasting toward the weekend, picking their head up a bit to see what’s going on and what their friends are up to.” Liebling also adds that this may be influenced by the decreased number of posts that are experienced on Fridays which could lead to an inflated average click-through rate. So, if your wondering when to publish your Facebook posts, try doing it during the down time when theirs fewer posts.
Since Friday’s result in fewer tweets fighting for attention, readers can give each tweet more attention, therefore making it attractive to tweet later in the week. Michael Lazerow, Buddy Media CEO, says that many brands and marketers are unaware of these best times and days of the week and suggests posting after work hours when people are done with their work day.
Have you considered trying posting your posts, tweets, and blogs during different times? What times have worked for you?
