Every online business needs an internet marketing expert. Nowadays, there are many companies that claim to be internet marketing experts, when in reality; they don’t know the ins and outs of the business. To help limit and narrow down the choices when selecting the right internet marketing expert to handle your online advertising, here are some of the most common profiles you will see when searching for one – which you should avoid, according to David Scoville of SEO.com.
1. Big Words/Acronym SEO – There are times when internet marketing experts forget that their clients are first-time online advertising users and they bombard them with SEO jargon. Clients, of course, wouldn’t have a clue about a single thing they’re saying. Scoville suggests to stay away from internet marketing experts who drop big words on clients without knowing whether they understand the terms meanings or not. These companies do not have the ability to communicate with clients which may prove to be difficult in the future.
2. Sparkling, White Hat SEO – While white hat SEO techniques are the recommended practice for increasing traffic, there are internet marketing experts who use this as an excuse so as not to perform other means of doing search engine optimization. Working to increase links doesn’t always translate to black hat SEO. For example, other legitimate linkbuilding strategies are press release submissions and blog posts.
3. Conversion Expert-Turned-SEO – Conversion and web design are not the only aspects of internet marketing. Conversion experts often forget that increasing traffic is one of the main goals of online advertising. Choosing a conversion expert-turned-SEO specialist is a poor choice because they do not know the basic principles behind internet marketing.
4. Self-Proclaimed Social Media Expert – Social media marketing is, again, just one of the many faces of internet marketing. An internet marketing expert who claims to know all about Facebook and Twitter is not one who can do wonders for your business. Social media experts measure effectiveness by the number of friends and followers – which does not always reflect the success of an internet marketing campaign.
5. IT Guy – Just because SEO involves algorithms and coding doesn’t mean any IT expert can become an internet marketing expert too. SEO belongs to the marketing department. There are other factors involved in SEO, not just mathematical formulas and codes.
6. Bad Grammar Offshore SEO – Some internet marketing companies offshore SEO jobs such as blog commenting, article writing, and linkbuilding. No one wants to read poorly-written SEO campaigns. Internet marketing experts who practice such may be cheap but they are certainly not very effective.
7. Black Hat SEO – If you know what Google did to JCPenney, then you should know that black hat SEO can get anyone’s website penalized. The fast results, a so-called internet marketing expert can give you, may be due to the practice of black hat SEO. Once Google finds out, it’s bye bye internet revenue.
