Still debating whether social media is worth trying? Can it really help a small business in an effective way? If you’re a skeptic, here are some hard numbers that might convince you otherwise.
A 2011 Social Media Marketing Industry Report has released some good data for small businesses. In fact, small businesses are benefiting the most from social media marketing.
In a third annual industry study, Michael Stelzner surveyed 3,342 marketers and approximately 47% were self-employed or small business owners. Below are some of the amazing results from the study.
Social Media has become Important to Small Business Owners
In Stelzner’s first report (2009), he found that social media was an uncertain strategy. In his second report (2010), he found that it was a permanent fixture and now Stelzner has found social media to be a primary tool used by marketers.
No one has benefited more than small businesses. 90% of those surveyed said social media is an important aspect to their business.
Benefits for Small Business Owners
Almost all the marketers found that social media helped them to stand out amongst all the noise in the marketplace. This study revealed that 88% of marketers found that social media helps increased exposure and 72% of those surveyed experienced an increase in traffic and subscriptions.
Small businesses were more likely to see benefits than any other. Here are some of the major benefits noted.
* Many small businesses reported new partnerships with more than 59% noting a benefit.
* Small businesses were 50% more likely to find a qualified lead.
* 48% saw improved sales from social media
* Approximately 59% saw marketing costs decrease as a result of social media.
What Difference Does Social Media Make?
Statistics and studies are showing that small businesses are benefiting from social media marketing more than anyone else. This 2011 Social Media Marketing Industry Report notes that social media can be an effective marketing channel for almost every business.
