With the launch of Google Panda, many websites were affected and a number were even “victimized” because of the recent algorithm changes. Reputable websites suffered from Google Panda while others were “rewarded” for SEO campaigns. When it comes to SEO content, Google Panda focuses on quality content, scraping content farming sites that provide irrelevant information and rewarding those that do. Small businesses that benefited from this reported gaining new customers through the original SEO content they produce.
While developing content requires research, it’s a whole different thing when it comes to putting it into action. Taking action for SEO content production means scheduling and planning ahead for it to materialize. Again, Lisa Barone of Oustpoken Media shares helpful ideas how to put this plan into place.
1. Each team member should be educated and informed as to how crucial SEO content is to any internet marketing strategy. As an overall campaign, each member plays an important part when it comes to creating SEO content that will eventually be marketed by linkbuilders in different websites. To do this, heads of internet marketing departments should conduct team meetings or in-house trainings.
2. After everyone is aware of how important their role is in search engine optimization, an editorial calendar should be developed. This will give each team player an idea of what to do and what is expected of them on a monthly or weekly basis. Additionally, researching and structuring blog topics will be easier with an editorial calendar.
3. SEO content needs to be regularly checked. Just because a blog post is timely and relevant doesn’t necessarily translate to attracting more readers. Quality should be checked from time to time to ensure that good posts are published – preferably those that will help and inform the readers.
4. With content development, it’s easier to play around with the different writing styles possible. Our recent blog post discussed the various ways one can produce SEO content. SEO blogs may written in a funny or a more serious way. The only way to gauge the reading preference is by experimenting with the many styles one can use in writing.
Producing SEO content is an integral part to any internet marketing campaign. With original, timely, and relevant posts, it won’t be long until Google Panda “rewards” your blog posts and content.
