Previously, we opened the discussion on building a mobile site for your users and having it optimized for smartphones. Doing mobile SEO is actually no different from traditional forms of SEO. There has to be content infused with relevant keywords that search engine crawlers can find. The following concludes the article on whether mobile SEO is right for you or not.
When it comes to mobile SEO, the consumer’s experience should be just as important as other forms of SEO. Despite driving relevant traffic and attracting a large audience to come and visit your site, all of these mean nothing until they have converted those visits into sales or other kinds of actions, such as joining a newsletter. With the limited 4-inch screens most smartphones offer, the site has to be informative, entertaining, and attractive enough without the complexities of Java and Flash that are normally found on desktops and laptops.
Transactions can easily be cancelled and cart abandonment can increase if mobile versions of website involve complex navigations, excessive scrolling, and unusable forms. So even if your website does appear in mobile searches, it is important to offer customers a mobile-friendly version website to make SEO work for you and at the same time, give customers a serviceable experience.
Now comes the most important part: ROI. Is it really worth it to spend money on mobile SEO and expect that it will equate the sales that come from desktop or laptop transactions? Mobile SEO is not for every business because it all depends on the data and the goals of each company. However, it is important to consider that practicing mobile SEO opens a whole new world of possibilities because it offers another outlet to optimize pages for a different segment of the audience who are mobile users that search for unique phrases on their smartphones. The Google Keyword Tool is a great support if you need research on mobile keyword data.
With these in mind, decide on whether it is right for your business to start setting up shop on mobile phones and get started with doing mobile SEO. Analyst Ross Sandler predicts that by 2012, mobile searches will increase to 20%. The question is, will you join the bandwagon and have a mobile-friendly site too?
