As an e-commerce merchant, you need to know the vital role that your internet marketing partner is doing for your business. Many will claim to be experts but in the competitive world of e-commerce, only few can truly claim the title.
Before you hire an individual or a company to help you with your online business, here are some of the projects that an Internet marketing expert should be able to do for you.
1. Pay-per-click marketing: This type of Internet marketing is based on the principle of keyword position bidding. Depending on your PPC analyst’s bidding strategy, ad cost may vary depending on the quality of the ad. The PPC analyst buys keywords or keyword phrases from the provider and when the purchased keywords are placed into the search engine query, the ad will appear in the paid listings beside global results.
2. Search Engine Optimization marketing: An Internet marketing expert should be able to make your website search engine friendly. This process involves expertise and knowledge in marketing, web copywriting and technical knowhow. A genuine expert should be able to increase your brand awareness through a tedious process of analyzing your competition, keyword analysis, technical optimization and content creation, among others. SEO marketing requires a patient Internet marketing expert because with hundreds of millions of web pages online, it is easy for your website to get lost.
3. E-mail marketing: E-mail marketing is the online equivalent of a print advertising campaign. It is cheap and relatively easy compared to other internet marketing strategies. Your Internet marketing partner should be able to help you maximize this tool and help you come up with relevant content for your e-mail campaign.
4. Social media marketing. This is another free form of internet marketing but is far more complicated than an e-mail campaign. An Internet marketing expert should be able to help you navigate the complex world of the primary social media channels, namely Facebook and Twitter.
