Many businesses today are engaging in social media marketing strategies to aid their marketing efforts. However, most do so without considering who they are targeting, how these strategies will satisfy their customers’ needs, and do not bother with consumer retention. When using social media channels, it is important to attract new visitors but also critical to keep them interested and willing to continuously engage in the site.
Here are a few tips to help build successful social media channels for the long-term:
Design an effective channel strategy:
Make certain that all social media channels best represent the main brand and its values, gauge the ability of each channel to attract consumers, and eliminate those that do not successfully aid in the efforts of the initial strategy.
Have a mission and purpose:
Identify your target market and create a communicable mission and purpose for each of the accounts.
Serve Customers and Prospects:
Exceptional customer service is essential, as many social consumers are now directly expressing concerns and posting questions in these outlets. Each channel should be able to promptly deal with consumer needs and be able to build loyalty through great service.
Employ Language and Timing Techniques:
Timing and language are key in developing and operating effective channels, especially when using Facebook and Twitter. Timing ensures each post or tweet that is created is seen by the right people at the right time. It is also essential that language in tweets and updates are clear and short. Mastering this will make every update count.
Design Engagement and Performance Metrics:
Simply implementing a social media strategy is not enough. It is important to monitor and measure the performance of each account in order to improve its effectiveness. Constantly monitoring the performance will allow the business to adapt quickly to better engage the consumers.
Creating traffic, obtaining followers, and generating “likes” is good but keeping consumers engaged and consistently happy while doing so is even better. Having a long-term, engaging strategy will undoubtedly strengthen your brand, create new business, and retain valuable consumers.
