Did you know YouTube has one billion monthly active users? In fact, nearly one out of every two people on the Internet visits the video platform once a day. This makes YouTube one of the most powerful marketing channels you can use to reach potential customers.
Here are tips that can help you optimize your YouTube videos as listed by us at Cybertegic, the best digital marketing company in Los Angeles.
- Do keyword research.
The first step to optimizing your YouTube videos is doing keyword research. Search for keywords you can easily compete with. One way to do so is to check the Traffic Sources in YouTube Search Report or Google Trends to know the keywords users are using to find the videos. You can also use YouTube’s Search Suggest to see a bunch of keywords related to the words you typed in.
- Add an engaging description.
Use YouTube’s short video description to tell viewers what your video is all about. You can use at least 250 words for your description. You can optimize this by using a keyword at least two times, with the first keyword placed within the first 25 words of your description.
- Use relevant tags.
YouTube’s algorithm can index up to 270 characters in your tags to help people find the videos they are looking for. So add relevant keywords to your video tags. Your tags can also include your brand and topics that your video covers. Your video will also show to YouTube’s sidebar if someone’s watching a video with a similar tag as yours.
- Captions add value.
According to studies, videos with captions rank higher than those without. This means that adding transcripts or captions as a text file can add value to your video. Transcripts also allow access to information in multiple formats that viewers can use as they desire.
- Share your videos.
Promote your videos on your website or social media pages. Make people watch your video and subscribe to your channel. The more subscribers your channel has, the more views your videos can have, improving your rankings. You can also create a playlist with four to five videos that share the common topic to get more views.
