The world of digital marketing is ever-evolving, and if you want to succeed in it, then you must learn to adapt to its changes. With that being said, we’re going to start this year by creating this article that focuses on the incoming trends that you’ll see this year.
You can use this list to start planning or making adjustments on your marketing strategy. So without further ado, here are the top five marketing trends of 2019:
Content is still everything.
The power of content is not going to wear off anytime this year. Content is still king, but it isn’t all about text-based articles anymore. Visual content is starting to take over the market, so might as well jump on the same train while it’s still early. Start by adding visual content to your marketing strategy; this may include publishing infographics once or twice a month or posting a tutorial video on your website and blog as frequent as possible. You might also need to pay attention to your Youtube account and learn more about optimizing your videos for search engine research.
AI is starting to take over.
AI (Artificial Intelligence) is a growing trend. More e-commerce businesses have seen its potential, especially on product research and recommendation. With AI, it’s easier for companies to monitor the behavior and patterns of consumers online and in real time, allowing them to quickly make changes in the way they market their services or products. Take Netflix for example; they use an advanced machine learning program for their recommendation system that suggests new TV shows to their subscribers with a similar genre as the ones they are currently watching.
Voice Search is going to be louder than ever.
In a report conducted by Search Engine Land, the voice-search based e-commerce have accumulated over $1.8 billion in sales in 2017 alone. With more people using mobile phones and voice assistants such as Alexa and Google Assistant, the numbers of voice search users continues to increase every year. So if you haven’t learned anything about voice search engine optimization, 2019 is a great year to start and be ahead of your competitors.
Visual Search as an incoming trend.
But aside from voice search, another search method is currently on the rise as well. Say hello to visual search. For those who have no idea what visual search is, it’s a search method that allows users to take pictures of something and use that image to find information about it in Google.
Aside from Google’s reverse-image searches, Pinterest has also used visual search by launching Lens last February of 2018. And according to the social media platform, users reportedly have used it over 600 million combined monthly searches.
Security becomes a priority.
As the rise of e-commerce continues, online shoppers or consumers are getting smarter and making the proper choices to guarantee that they are getting the products they want. According to a report posted by Blue Corona, 84% of users would abandon a purchase if a website doesn’t have a secure connection or SSL. This only means that a website lack of security protocols can significantly impact your sales and search engine ranking as well.
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