In our previous article, we talked about the reasons why start-up businesses or small companies should begin building their SEO or Search Engine Optimization strategy. If you’re one of those businesses that fall in the same category, this article will help you start your SEO campaign. Here are five SEO tips for beginners or online business owners who want to start their Search Engine Optimization. These tips are recommended by our experts at Cybertegic, the best digital marketing company in Los Angeles.
Optimize the title tags of your landing page.
Optimizing the title tags of your landing pages is the most crucial part of your on-page optimization, and is one of the most effective SEO tips for beginners. Your title tag will be the first thing users see when they see your website on a search result page. When updating your title tag, make sure that it includes your primary keyword. This main keyword should be an essential part of your landing page content.
Improve your page loading speed.
Page speed is a crucial factor that Google considers when ranking a website on its search engine page. Page speed refers to the time it takes for your website to load when being clicked from a search engine page or when a user types in your website URL. You can check your page loading speed using Google’s Page Insights Tool for free. This tool will also tell you what part of your website to optimize so your page speed.
Add SEO value by adding meta-description.
Aside from the title tag, meta description also appears on search engine results. The meta-description refers to the sentence below the title tag on the websites on search engine results. This sentence or short content adds SEO value to your website and gives information about your business, product, or service to search online users.
Build your backlinks.
Backlinks can significantly help your website ranking, especially when the backlinks are coming from high-domain authority websites. Backlinks refer to the links going to your website or landing page from other websites aside from yours. Without backlinks, it will be hard for Google to index your website and show them on search results pages, especially when competing for short-term keywords.
Share your content through social media channels.
Social media channels are a great way to further boost your search engine optimization strategy. With more than three billion people using social media channels worldwide, it is one of the most effective channels to reach your target audience. Social media is now also considered a key factor for Google to check if your online business is credible.
