The Google Search Engine is a constantly changing system. That’s why it requires digital marketers, especially SEO specialists, to continuously adjust and make changes to get ahead of their competitors. As 2020 approaches, you might want to set your priorities straight and build a stable SEO strategy for next year.
Here are seven things you should prioritize in 2020:
Prioritize your mobile optimization.
Mobile-first optimization is now considered as mandatory, thanks to Google’s recent core update, which prioritizes mobile-indexing over desktop. Yes, after 18 years of prioritizing desktop optimization, we should turn our focus now on mobile optimization.
Build and grow your Youtube account.
Youtube is considered the second largest search engine next to Google and is a major traffic source. Two-thirds of Youtube accounts are made up of millennials, and most of these watch premium online videos using their devices.
Local search continues to grow.
The local search algorithm is now more location-specific than ever before. In fact, 1 in 3 Google searches has local intent. In recent reports, 50% of consumers who search locally using their smartphone visit the website store within the day.
Machine Learning has an impact on the Google algorithm.
When Google released RankBrain in 2016, it opened the door to the possibility of algorithmic machine learning. And each year, this algorithm continues to develop. That’s why the best internet marketing company suggests that websites should use machine learning on their sites and ads.
Website speed and load time affect your ranking.
Your site speed has been a ranking factor in Google’s algorithm since 2010. According to surveys, 40% of consumers are likely to leave a page that takes longer than three seconds to load.
Social Media content now fills search engines.
Social media profiles now appear amongst the top results in search listings when searching for brand names. Google even confirmed the increase of indexation of social media accounts, especially Facebook, Twitter, Instagram, and LinkedIn.
Links remain the first ranking signal in Google’s algorithm.
Google said that links are one of the top three ranking signals in their search algorithm. In Moz’s 2017 Local Search Ranking Factors, they noted that link signals accounted for 29% of localized organic ranking factors.
