Every online business owner’s goals are to bring more leads and sales. Having a successful website can be possible with a professionally built and designed website. Your website makes an impactful first impression for your audience. According to Business.com, 75% of users will judge your brand’s credibility based on your website’s design. This data proves that your website design can have a powerful impact on your audiences’ purchasing decisions.
Having a great web design improves user experience, making visitors feel comfortable browsing and shopping on your website. Delivering such a positive experience will lead to more engagement and sales for your business. It is then necessary to invest in a professional web design that drives more sales and revenue. Here are eight key features that make a great website design that drives results:
1 – Responsive Web Design
Responsive web design is a web development approach that allows dynamic changes to the website’s appearance, depending on the screen size of the device used to view it. A responsive web design improves user experience by providing optimal experience and easy navigation, which gives a positive perception of your brand. Customers are also more likely to return to your website if it can be accessed on all platforms, which results in a higher conversion rate.
Did you know, according to Search Engine Watch, 72% of online consumers want mobile-friendly sites. 74% are also likely to return to a website that works well on mobile phones. This data is not a surprise, especially since we live in a mobile era. Even the big search-engine giant like Google is moving towards a mobile-first index approach; mobile-responsive websites will be crawled and indexed first by Google than those that are not. A responsive web design is no longer just an innovative feature but a standard component if you want your brand to rank on Google search results.
2 – Minimalist Navigation
To accommodate smartphones and hand-held devices, minimalistic and simple navigation is a must. It contributes to faster page speed and accommodates users with smaller attention spans. It takes away other elements that may distract the user from your Call-to-Action (CTA). This allows users spend more time moving around the website instead of wondering what each element on your website is all about.
A simple and organized navigation also enhances your user’s experience. When an online visitor quickly finds what they are looking for, they are more likely to remain on your website and turn into leads. Another tip is to utilize your website’s broad headings and subcategories to organize your web pages and make them easier to find.
3 – Establish Brand Style and Color Schemes
According to Kinesis.com, a study confirmed that first impressions are 94% design-related — your website layout, font size, typography, and color schemes. If your website doesn’t have a killer design that catches the attention and engages your audience, people will likely turn to your competitors instead.
To design a website that brings leads and conversion, create a style guide for your brand to establish elements including website colors, image style, font style, and more. Form a website design that reflects your business to help the audience remember your brand, like choosing the right color schemes that work for your business. To generate conversion for your business, focus on building a quality and custom website design for your business to make your brand more memorable.
4 – Quality and Engaging Visuals
Visuals such as high-quality images and videos are among the leading factors that engage customers and lead them to purchase online. According to Invodo, 52% of consumers say that watching product videos makes them more confident to purchase online. Studies from Forrester also suggested that web pages with video are 53 times more likely to rank on Google’s first page.
Photo Source: NeilPatel.com
Visuals enhance the user experience on your website and keep your audience engaged. If you want your website to bring leads and convert them into sales, adding visuals is necessary. Visual elements keep users longer on your website, which allows them to get to know more about your business and what you have to offer.
5 – Call to Action Design Cues
The most important feature in designing a website that provides conversion is the Call-to-Action (CTA). Without call-to-action elements, you are clearly missing the point of designing a website at all. These Call-to-Action elements include buttons like “Shop Now,” “Request,” and “Contact Us.” Such elements push online visitors to engage with your brand and turn them into customers or subscribers.
Make sure that your website’s Call-to-Action is clearly conveyed into your home page and landing pages. It should intuitively lead your online visitors to perform your desired action and become a conversion. You can do this by making the Call-to-Action the focal point of your website page and that they are aesthetically clickable. A great web design should be able to direct the customer to a single call-to-action.
6 – Short Loading Times
According to KissMetrics.com, 40% of users will likely abandon a website that takes more than three seconds to load. Users want to get information quickly. A slow-loading website will cause people to quickly bounce off your website, which will have devastating effects on your conversion rate. A website’s speed is crucial and should be a key focus in your website design.
A fast-loading website also delivers a good user experience, which is an important element in bringing more leads and increasing conversion. Website loading speed is also a Google ranking factor. It means that if your website can load fast, it has a higher chance of ranking on top of Google search results than its competitors. To improve your website’s loading speed, you can use tools like Google Page Insights. Google Page Insights will report to you the elements in your website that cause it to slow down. It will also provide you with recommendations on how to fix these issues.
7 – SEO-Friendly Code
When designing and developing a website, different types of code are used to achieve your website’s visual and functional features. And there are certain kinds of codes that work better with search engine crawlers. With an SEO-friendly web design, the developer should use CSS or HTML for rendering, especially when adding animated features to increase user engagement.
A great SEO-friendly design should also have an orderly informational architecture to accelerate indexing and navigation. One can do this by adding a sitemap to your website. A sitemap tells Google which pages and files are important and which pages provide valuable information. Optimizing your website for search engine optimization will greatly improve your website’s user experience and usability. Doing so will help your brand rank higher in Google search results, bringing more traffic, leads, and conversions.
8 – Customer Testimonials
According to BrightLocal.com, 91% of consumers believe and trust online reviews as much as personal recommendations. So if you want to turn your online visitors into customers, you need to get them to trust your brand. A great way to build consumer trust is by sharing others’ experiences with your business by adding testimonials to your website.
Integrate reviews into your site as part of your website design to show website visitors how previous customers feel about buying your products or using your services. Reviews help build trust and make potential customers feel confident that you’ll provide them with the best experience if they choose your brand.
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A great web design is a must for businesses. Your website’s design serves as your business’s face online, making it vital for your digital marketing campaign. If you want to drive leads, conversion, and results for your business, you must invest in designing a website that prompts users to learn more about your brand.
Cybertegic is a website design specialist that can help you create a website for your business to generate conversion. We design result-driven websites by implementing a list of standards, including user-friendliness, responsiveness, and mobile-friendliness. With all these things considered, we deliver a website design that generates results and increases conversion.
Sources:
- https://www.searchenginewatch.com/2012/09/26/72-of-consumers-want-mobile-friendly-sites-google-research/
- https://www.sweor.com/firstimpressions
- https://www.mediapost.com/publications/article/196791/57-of-consumers-rely-on-product-videos.html
- https://www.animaker.com/blog/video-seo-facts-landing-pages
- https://www.brightlocal.com/research/local-consumer-review-survey/
