In a previous blog post, we talked about what consumers hate to see in ecommerce websites. Now, we will tackle the basic elements every ecommerce store should have.
Easy Navigation, Simple Words. One thing we should always avoid in ecommerce website design is making a costumer decipher how to navigate through the entire site. Site navigation should be natural and intuitive. Also, while people tend to get carried away with flowery words, do not use them in your ecommerce website. Keep the link that says “buy” or “purchase” as it is instead of trying to be clever and place “procure.” Call “shopping cart” as it is and not an “artifact vessel.” Do not keep them guessing or you’ll lose the customers quickly.
Content Highlights. The content of your ecommerce website gives it personality, separating your site from the millions out there. If you have something that you think would attract a potential customer, call attention to it and use it as a bait for them to dig deeper in your site. Highlights could be a recent blog post, an ebook, or anything brag-worthy.Contact Information. Making the contact information greatly visible to all adds more credibility to the ecommerce website. Be sure to include a local address, a phone number, and an email address. If you have additional websites such as a blog, a Facebook page, Twitter, etc. you may want to include widgets that would lead them directly to that page. This information not only proves that you are a real entity and can easily be reached, it also helps in search engine optimization.
Lead Them. First of all, lay out the goals as to what the bottom line of your ecommerce website is. If your end goal is for them to make a sale, set up an offer and lead them towards the “buy now” button. If your goal is to provide information on certain topics, make sure to lead them to articles and resources found within your ecommerce site. Just as an ecommerce website’s navigation is simple and intuitive, so should your call to action buttons be.
Company Blog. A lot of people underestimate the value a company blog brings, but these blogs brings life to your company. A blog is the voice of your ecommerce store. It gives consumers a deeper insight of what you are and what you can offer. It strikes conversations and attracts links, which are most beneficial to SEO.
