Have you received an email from a digital marketing company telling you that your website doesn’t have a responsive web design? What is a responsive web design anyway? Is it essential?
For the benefit of business owners who are not well-versed in this area, we will cover that topic in this article today. After reading this, you’ll understand a responsive web design and why you should consider applying it to your website.
Responsive Web Design
A website with a responsive web design automatically detects the user’s screen size, whether it’s a mobile, tablet, laptop, or desktop. The website and its pages will adapt to the screen without compromising its functionality and aesthetics.
Websites with responsive design are viewed the same no matter what device the user uses to navigate them. The content stays on the screen, and the user does not have to scroll left to right to thoroughly read the content and information on the page.
Advantages of a Responsive Web Design
Responsive web design has the goal of delivering the best user experience. This is why most online users prefer websites that are responsive to those that are not. Here are the key benefits of having a responsive web design:
- Search Engine Optimization
Google prefers mobile-friendly websites, so having a responsive web design clearly gives you an edge over competitors that don’t have a responsive web design website.
- Quick Loading Page Time
Websites that have responsive web design can load quickly, thus improving your page speed a lot. This again can contribute a big thing when it comes to ranking on top of the SERP since page speed is one factor that Google considers. Aside from that, 40% to 60% of users are likely to abandon a website that loads more than 3 seconds.
- Scaling Ability
Responsive web design has a scaling ability that allows your website’s dimension to fit any desktop, tablet, or mobile device. So there’s nothing to worry about if your website is showing correctly to mobile users.
Should you consider a Responsive Web Design?
Google will soon be rolling out its mobile-first search indexing in March 2021. As early as now, it is advisable for business owners and digital marketers to update their website design and provide a mobile-friendly version or switch to a responsive web design.
Suppose you need help in learning more about responsive web design. In that case, you can schedule a free consultation with us at Cybertegic. We are a top digital marketing company in Pasadena and a web design company with years of experience in the industry.
