With today’s technological advancements and the availability of information on the world wide web, setting up a website is no longer rocket science. You don’t need a college degree to set up your own site. There are even templates which you can use to start up. But if you are an ecommerce merchant looking to set up your own ecommerce website, you should know that you don’t just need any website designer—you need an ecommerce website designer. An ecommerce website is set apart by its function—it should be designed to hook customers and successfully sell items. Thus, you need an experienced website designer that understands how ecommerce works.
Here are some criteria to refer to when looking for your ecommerce website designer.
1. Portfolio. When looking at a prospective ecommerce website designer’s portfolio, do not look at just their artistic ability. Remember, their task is to make a website that will sell products or services. If you are their first ecommerce website client, make sure that they understand key Internet marketing concepts such as social media marketing and pay per click management. If you are not their first ecommerce website client, check out the sites they have designed. Imagine yourself as a customer and see if this website entices you to buy. You can even get in touch with their previous clients and ask for feedback.
2. Industry know how. Technology is never stagnant especially in the world of ecommerce. Make sure your future ecommerce website designer is tech savvy and is up to date on new technology and developments to make sure your online business stays relevant and competitive.
3. Willingness to take risks. Your ecommerce website designer should not be afraid to get out of their comfort zone and try something new. Additionally, they should be able to clearly explain to you how they will execute your ideas. Your ecommerce website designer should bring something new to the table. If your designer just mimics what you are saying and constantly agrees to whatever you say, consider it a warning sign. In a cutthroat industry like ecommerce, what you need are thinkers, innovators and risk takers.
