Social media marketing is an important pillar of digital marketing. It revolves around creating and optimizing social media pages that showcase your brand, products, and services. This provides a new channel to reach new audiences and existing customers and let them know everything new about your business. Here are five reasons why your online business needs social media marketing in their strategy, as summarized by the trusted digital marketing company in Los Angeles, Cybertegic:
It shows brand authenticity.
Google now uses social media as a ranking factor, especially for local search results. This is because social media pages are a great indicator of business authenticity and legitimacy. If a brand has a social media page, especially on sites like Facebook, Twitter, Instagram, and Linkedin, then the business is authentic. This is important, especially for ones that mainly do marketing online. Other than brand authenticity, social media marketing is also a great way to increase brand awareness.
Social media marketing supports your SEO campaign.
As stated above, social media channels are considered a ranking factor for Google. This means that social media marketing can provide support to your search engine optimization efforts. Like online business listings, it tells search engines like Google vital information about your business, including your business address and contact number. You can also use your social media pages to share important links on your website, which can help with link building.
It is affordable.
Compared to other digital marketing channels that require your money to advertise, you can start social media marketing by only spending time and effort. You can post updates for free and advertise promotions or events in your business without any ad costs. When combined with other online marketing efforts, social media marketing can go a long way in building relationships with your customers.
Social media marketing helps you build customer relationships.
Social media marketing is a great way to interact and engage with your customers online. It provides a real-time system wherein customers can send you a message or comment on your updates. This creates a venue that allows you to build a stable relationship with your customers. It also creates an impression to your customers that they can easily reach you online.
It complements your ads.
Aside from supporting your SEO campaign, social media marketing can also support your ad campaigns. Most online customers tend to click ads but do not continue or end in a business transaction. What they do is try to search for more information they can find online about your business. This is where your social media marketing comes in. They help provide information about your business, products, or services — which in return increases their trust in your brand.
