The dilemma of hiring a PPC management firm over an in-house department is probably one of the biggest decisions big bosses face every day. With the growth of internet marketing in the past decade, more and more small businesses turn to PPC management as one of their major source of online revenues. As PPC management continues to become a big factor in driving internet sales, clearly it becomes more difficult to decide if hiring a firm is a good decision or not. Here are a few reasons why it is, as outlined by Justin Champion of Search Marketing Sage.
1. Resources – Because the process of PPC management changes and grows over time, its many aspects will face a lot of developments that need resources to produce better results. PPC management firms, through their years of experience in the internet marketing business, continues to analyze and track the different tools that should be utilized – some of which are keyword research, bid management, landing pages, and much more. Additionally, PPC management experts have their own process of generating results that will ultimately convert clicks into transactions.
2. Expertise – PPC management companies dedicate hundreds, or even thousands of hours to master the process of pay-per-click advertising. They do this not just by constantly catching up with the latest algorithm changes from top search engines, but also by attending various search engine marketing conferences and events to hone their knowledge and skills.
3. Cost – Let’s face it. Not all small business has the budget to allot to internet marketing, search engine optimization, and PPC management. Building a dedicated in-house firm will actually prove to be costly in the long run. Experts put the starting salary of a PPC management expert at $45,000/year, excluding health insurance and other benefits. PPC management firms, on the other hand, charge at a starting rate of approximately $3,000 or are sometimes allotted only 20% of the total monthly media budget. At that rate, not only do you save at least $24,000/year but you also get a team of highly-trained PPC management professionals.
Finally, with a dedicated team of PPC management experts, employees can channel their extra time and resources to other important matters of their business, leaving PPC management to the professionals. With this in mind, is there any doubt as to what decision you should make?
