If you own a business and just created a website, you have probably heard the term Search Engine Optimization. More popularly known as SEO. This is the process of working to increase a website’s online visibility by ranking it up on Google’s search results. Suppose you are still not sure whether SEO should be a part of your online marketing strategy. In that case, this article might provide you with the proper explanation.
Here are four reasons as to why SEO is important, as explained by the best digital marketing company in Los Angeles, Cybertegic:
SEO can increase your business’s online visibility.
Google currently has an average of 5.6 billion searches per day across the globe. And without SEO, it will be impossible for your website to even appear on Google search. And let alone be seen by online users. SEO helps with the process of getting your website found on the internet. This is where your target audience is searching for products or services related to your business. Through SEO, you can increase your website visibility and appear in the main search engines of Google, Yahoo, and Bing.
This online marketing strategy can help increase your keyword ranking.
Keyword ranking pertains to your landing page’s position within the search results for a specific keyword search query. When a certain user searches for a keyword, your ranking page URL would be the page listed for that search within the ten results.
Most online businesses strive to reach the top three search results in Google. These top three spots receive the highest numbers of clicks and often get many quality leads. This means keyword ranking impacts your website traffic, lead generation, and, most importantly, conversion. SEO helps get your keyword ranked on top of web search results by following a series of strategic and continuous methods.
Optimized content can reach out to your target customers more effectively.
Content is a vital part of SEO because it’s one of the most effective ways to reach out to your customers and engage with them. For example, if you have a flower shop and would like to get customers online, you can increase your online visibility by creating a blog. Your articles should have topics about flowers, events, and flower arrangements. You can also do the same if you plan to create a YouTube channel. Through content, it will be easier for customers to know about your brand and expertise.
Local SEO can get you better leads for your brick-and-mortar business.
Local SEO is very crucial for local businesses. Google has made it a priority to show businesses on search results depending on the user’s location. So if a search user within your area types in a keyword on Google related to your business, Google makes it a priority to show businesses near the user’s location. Through SEO, you can increase your website’s visibility in local search results.
