While Facebook’s dominance is still beyond question, Google’s answer to the Palo Alto, California-based social networking site’s social media reign, Google+, is proving itself to be a worthy contender.
In an article for the BizReport by Kristina Knight, it has been noted that the newcomer to the social media stage is “making a fast splash” but not without its share of “growing pains” such as faked accounts and unsecured photos. According to the article, the novice social networking site is addressing these issues by authenticating its user base which is a good move as it moves towards becoming an advertising platform for online marketers. Social commerce company, PowerReviews, is one of the first companies to partner up with Google+ with a platform that allows its members to place a Google+ button on their pages, similar to a Facebook “Like” button. This makes it easier for consumers to share product information, reviews and other product-related information with just one click. PowerReviews chief executive, Pehr Luedtke, noted in the article that Google+ “isn’t social for the sake of social.” He added that it helps retailers achieve real business results by leveraging the power of recommendations. In the recent past, it has been noted that student were among the first to jump on the new social media platform bandwagon but the article notes that lately, more established consumers are joining on the Google+ craze. For example, nearly 3% of visits to Google+ are from a segment called “Kids & Cabernet” which represents prosperous, middle-aged, married couples with kids who live in the suburbs–a prime target demographic for many brands. Article Source
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