Search engine optimization is a process, a scientific process in fact, that involves the right placement of profitable keywords to achieve maximum returns in the fastest possible time within a limited and controlled internet marketing budget. Because the main goal of SEO is to rank higher on major search engines such as Google, Yahoo!, and Bing to create increased brand awareness for businesses, there are various methods that SEO companies practice that incorporate the use of keywords. These include social media marketing, PPC management, web design, ecommerce development, and video marketing, just to name a few.
The foundation of SEO, therefore, are keywords and writing content for SEO purposes are sometimes difficult to read because of keyword placements that seem redundant, forced, and unnecessary. SEO content may make websites rank higher but consumers’ readability is compromised because the primary focus is for search engine crawlers to find the optimized pages, and consequently, the website and/or business.
Keyword stuffing to rank higher on search engines, is of course, frowned upon in the world of SEO. It is a black hat SEO practice that must never be practiced and tolerated. SEO content should make sense not only to search engine spiders but to readers as well. What then, is the perfect balance to achieving a perfectly written web content that can please not only the readers but the bots as well?
Promoting content based on a consumer’s interest is one of the most important steps in producing a professionally-written SEO copy that will attract both visitors and spiders to a website. Content optimized for SEO should not be a mere list of keywords, but should rather read seamlessly and effortlessly, inspiring and encouraging visitors to a certain action at the end of each post such as subscribing to a newsletter, purchasing a product, or taking advantage of a promotion.
As long as SEO content is fresh, timely, relevant, and creatively-written, infused with appropriately-placed keywords, readers should have an easier time reading blog posts, press releases, and any kind of web content.
