Google Discovery Ads have helped businesses reach more audiences within Google’s channels with a single ad campaign. This is very helpful, especially for small businesses that want to expand their target audience. And even if your business is just starting out, Google Discovery Ads will significantly help bring new customers to your website.
Below are three tips from PPC marketing experts on how businesses can improve the conversion rate of their Google Discovery Ads:
- Use high-quality images to feature your products.
- Get audiences by how you know it works.
- Optimize Automation in your campaign.
#1 Use high-quality images to feature your products.
The first thing users will notice in your Discovery Ads is your image, so make sure you use high-quality photos. Showcase the product that will instantly highlight its use and illustrate how your product works. An effective way to do this is to use an image that shows people using your products or showing products in action. This is proven effective, as according to Creative Works, product photos that feature people drive 4% more clicks than images without.
Another thing you should take note of is to upload the highest resolution images on your Discovery Ads. Here are the best resolutions you should use:
- 1200 x 628 pixels
- 960 x 1200 pixels
- 1200 x 1200 pixels
#2 Get audiences by how you know it works.
If creative assets have worked well for your social media campaigns, then the same marketing materials can help you get highly engaged audiences on Discovery Ads. Google recommends marketing experts to include at least 10 converting Search campaign keywords for each of your custom intent audiences. It is also important to note that you make the most of Google’s automated audience features. According to Google, advertisers that use audience expansion with Discovery ads gain 52% more conversions at a comparable cost per acquisition.
A great example is how U.K. fashion brand Ted Breaker uses its social ads as creative assets for its Discovery Ad campaigns, targeting previous website visitors and shoppers interested in clothing. As a result, the brand saw a revenue increase of 70% and a 62% increase in return on ad spend in under a year.
#3 Optimize Automation in your campaign.
Using Automated Campaign on your Discovery Ads will save you time. It will also help your campaign deliver the optimal performance based on your bid, budget, and marketing objective. This means that your campaign optimizes your settings so it can provide the best conversion over time.
However, if it’s the first time you’re running Discovery Ads, it will be best to give your campaign some time to learn what works and doesn’t by choosing an average daily budget. Don’t be afraid to do A/B tests. Know which campaign, daily budget, and ad materials work best.
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Do you need help with your Google Ads? Cybertegic is a trusted digital marketing company in Los Angeles, who has a great team of PPC experts that have helped our clients’ websites to appear on the front page of Google SERP. You can schedule a free business consultation with us by following this link.
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