Real-Time Bidding (RTB) has now becoming increasingly popular in the world of online marketing. Although this advertising method has been around as early as 2009, it is only until 2013 that this practice has been widely recognized and utilized in online marketing, mainly for its unique, dynamic approach in providing options and convenience for advertisers,…
What makes mobile advertising great is that it gives internet marketing companies options to test, track and make their campaigns better. Unlike print and TV advertising, mobile ads can be done fast and easy with low expense while also giving accurate, real-time data. However, most companies do not take advantage of these opportunities and just…
According to the “2010 Marketing Trends” survey done by StrongMail, online marketing spending is expected to increase this year. For the survey, over 1,000 business executives across a wide range of industries were contacted. Below are some of the highlights of the report: “Marketers today are getting more sophisticated, leveraging on the…
Since social media has become such an integral part of so many lives, well known companies such as Nike, Intel, and Atari have taken notice and begun their own Facebook/Twitter account to engage with consumers. Although such companies are continuing advertising through TV, radio, etc., the most anticipated means is through e-mail marketing campaigns. Top…
