In mid-October 2023, Google made significant updates to its Google Analytics 4 (GA4) properties, which affects digital marketers and businesses alike. Farewell to Four Attribution Models Google is saying goodbye to four attribution models: First Click, Linear, Time Decay, and…
Category: News
SEO Techniques to Grow Your Website’s Organic Traffic
The key to any successful online presence is good SEO. Whether running a personal blog, an e-commerce store, or a corporate website, mastering SEO techniques can make a difference in driving organic traffic to your site. Organic traffic from search…
GA4 Introduces New Features for Analytics 360 Properties
Google is introducing exciting new features to enhance the capabilities of GA4 for Analytics 360 properties, catering to the needs of large enterprises and agencies. These features go beyond the basics, adapting to the dynamic technology and regulatory landscape. GA4…
Google Experiments with Discover Feed on Desktop
Google is exploring the possibility of bringing its Discover feed to desktop users. This intriguing development has piqued the interest of users and tech enthusiasts alike. This article delves into this intriguing development and its potential impact. Discover on Desktop Google…
Google Launches October 2023 Core Algorithm Update
Google has confirmed the rollout of its latest core algorithm update, dubbed the “October 2023 Core Update.” This marks the third core update to Google’s search ranking systems this year, following the March and August core updates. What to Expect…
Google Concludes September 2023 Helpful Content Update
As part of its ongoing commitment to improving the user experience, Google has recently concluded its September 2023 Helpful Content Update rollout. This latest update aims to improve the quality of search results and provide users with more helpful and…