Writing a blog post and publishing it isn’t enough to drive traffic and increase your organic ranking as part of SEO. You also need to properly optimize your published blog post to make sure that it can be crawled by search engines like Google. But how would you know what the right and wrong ways to optimize your content are?
Here are six things you should avoid when optimizing your blog posts as listed by the best digital marketing company, Cybertegic:
- Avoid using jargon or slang words.
Write content conversationally. As much as possible, stop yourself from using jargon words or words that are considered slang like “prolly” and “gonna.” Doing so can affect how search engines will crawl your content. Users who also stumble upon jargon words or slang words are likely to lose interest in reading your post.
- Don’t use duplicate URLs.
When publishing your blog posts, make sure that you won’t use any duplicate URL. This may confuse search engines, causing them to crawl only one of the two articles.
- Never leave out subheadings.
Subheadings can help you keep the readers engaged and interested. Use the space to tease your reader with more context, and make sure to use important keywords in your subheadings.
- Don’t bury your call-to-action link.
When adding a link to your article, make sure to put it either in the first or second paragraph. By doing this, it is likely for the customer to click the link.
- Avoid publishing during peak hours.
Avoid publishing your blog posts during peak hours. Instead, schedule the blog to be published when there’s less competition so that Google will be able to crawl it immediately.
- Don’t forget to include multimedia.
Last but not least, never forget to include multimedia on your blog post. This is critical for SEO and can help draw audiences into your content.
