Most people believe that SEO is all about building links and aiming for your blog posts to go viral. However, there is another important factor that makes SEO, SEO. It is on-site optimization or OSO.
On-site optimization is all about optimizing your website pages for search engines. It includes tweaking your website’s meta content — meta title, meta description, meta keywords, and meta tags. It also includes optimizing your website loading speed, removing any broken links, and optimizing your URL.
Today, Cybertegic, the best internet marketing company in your area, has listed down the seven best tips in on-site optimization:
TIP#1 – Content length is strength.
A study made by SERPIQ.com found that websites with longer content ranked significantly higher in Google, compared to pages with short contents. So make sure to aim for more than 300 words on your pages when targeting competitive keywords.
TIP #2 – Put your keyword in the first 100 words.
Your keyword must appear in the first 100-150 words of the content. Doing so emphasizes that your article is all about that keyword, boosting the former’s relevance to the latter.
TIP #3 – Boost your loading speed.
Loading speed is one of the major factors that help Google determine if your page should be on top of the search result pages. That’s why it’s crucial to check the loading speed of your website regularly. The ideal loading speed should be around one to three seconds.
TIP #4 – Use multimedia.
Gone are the days when textual content is the only thing you can use to attract your user’s attention. Engaging visual content like videos and infographics can now keep customers entertained for longer.
TIP #5 – Use outbound links.
Putting outbound links can help your site rank higher. According to a study done by SEOWizz.net, website pages that add outbound links to authority sites have a higher page ranking in Google compared to pages with no outbound links.
TIP #6 – SEO-Friendly URLs are a must.
Your page’s URL must be short and keyword-rich. Avoid unoptimized URLs on your website, because they can affect your site’s ranking. Also, remember that the first three to five words in your URL give weight to how you will rank on Google.
TIP #7 – Use social media sharing buttons.
Nowadays, the best way to attract users is by going viral on social media sites. Don’t miss the opportunity by placing social media sharing buttons on your website pages. These buttons allow users to share your products or pages on their social media accounts.