For your business to survive online, you must be willing to adapt to changes and trends. Some businesses are agile and can react fast. During a pandemic, these are the companies that can thrive effortlessly. Other companies, however, may lack the flexibility to respond to change.
If your business is struggling to thrive, being in-the-know is key to survival. Knowing the current trends can help keep your business afloat and may help you react to change quickly.
With that in mind, here are seven digital marketing trends that we at Cybertegic, the top digital marketing company in Los Angeles, think every online business should look out for this year.
Content is the backbone of digital marketing.
After Google has incorporated the BERT Update, its algorithm has been focusing on providing human-like answers for user search queries. And this makes content more powerful than ever. But remember that you need to deliver quality content that has relevant information that users are searching for.
Catalog ads will take over.
According to experts, catalog ads will dominate the e-commerce industry. Using catalog ads is the best way an e-commerce shop can grab their online customers’ attention and showcase their products at the same time.
Human interaction is a must.
Most businesses now use Chatbots or AI bots to answer their customers’ questions. But the COVID-19 pandemic caused a sudden shift in how people want to communicate. Customers are now looking for human touch. They want to talk to real people who will understand their questions and genuinely engage with them.
Personal branding in B2B.
B2B marketing now runs on personal interaction. It’s all about building relationships by creating a personal profile to generate leads to your company profile. Personalize your brand so other businesses would want to connect with you.
Graphic visuals are a must for social media.
Social media posts with visual presentations such as images, infographics, or videos get more attention than plain written content. So make sure to add visual content to engage with your audience and direct them to your business.
Videos will dominate content marketing.
With YouTube users growing year by year and Google giving more attention to video content, it is not a surprise to say that video marketing will continue to dominate the online industry. So if your business doesn’t utilize video marketing yet, now is the best time to start.
Podcast marketing is growing.
According to studies, more businesses are expected to spend more marketing budget on podcast ads. For years, online businesses reach out to podcast content creators to advertise their business to their listeners.
The takeaway
While these digital marketing trends do not represent a complete list, they are the best ways to start creating a new marketing strategy for this year. These seven trends can help increase your website traffic, generate more leads, and increase conversions.
Over the rest of the year, we will see these digital marketing trends continue, so it’s important to keep these in mind when creating your strategy.
