A homepage is one of the most important landing pages of a website. It is usually the first page customers look into to know more about the brand and their products. Thus, your homepage must possess all the key elements to turn visitors to quality leads and possible customers.
Here are seven must-have design elements for website homepages:
- Striking Headline
Within a few seconds of opening your website, it should be able to answer the question, “what does your website offer?” So make sure to keep your headline clear and simple for your users.
- Benefits
What can users benefit from choosing your website from others? This is a question you should answer for your customers. It should also describe what you do and why it matters.
- Call-to-Action
It is important to include multiple call-to-action elements above the fold of your website to drive conversions. The best practice is to use two to three CTA that maps out to different stages of your website’s buying cycle.
- Main Features
Aside from benefits, it is important to list your brand’s key features. This gives customers a better understanding of what your brand can provide for them.
- Customer Reviews
As suggested by the best digital marketing company in Los Angeles, customer reviews and proof is a powerful indicator of trust, especially to first-time buyers. Plus, adding a name or photo makes your testimonials more real.
- Success Indicators
In addition to customer reviews, you might also want to add your brand’s awards and recognitions. These are key elements in making a good impression on your visitors.
- Quality Content
To be able to generate good leads, make sure to use quality content that explains what your website is all about and what customers can benefit from choosing your brand.