Unlike SEO, PPC isn’t free. You need to spend money for your ads to show on Google and bid to outrank your competitors in Google’s display ad space. So as much as possible, you’d want to optimize your ad and make sure that you get the right ROI.
And as the best internet marketing consultant, we listed down eight tips on writing your next PPC ad.
- Write creative and keyword-rich headlines.
As much as possible, write your target keywords but utilize the remaining space.
- Write benefits before features.
This is a popular advertising concept, placing the benefits of your website, product, or service before its features.
- Use numbers.
Make sure to include numbers in your ads to help them stand out and make them easier to read for the users.
- Use extended titles.
If it’s possible, use punctuation at the end of your Description Line 1. If your ad is in the top 3 positions, it is more likely you’ll get an extended title.
- Use word capitalization.
Another tip is to capitalize the first letter of each significant word to give your ad a proper look.
- Optimize keyword use throughout your ad.
Try to use your targeted keyword in Lines 1 and Lines 2 for bolder words.
- Add call-to-action.
Finish the ad description with a call-to-action, directing the search user to do exactly what you want them to do.
- Use Ad Extensions.
Make use of the ad extensions such as Sitelinks and Location Extension to make your ad bigger than your competitors.