Doing e-commerce is hard enough without physically seeing your customers. Additionally, from a customer’s point-of-view, not only are online transactions risky, but they are also unable to feel or touch the products they are interested in purchasing. So with these problems alone, e-commerce owners should make sure that their consumers have a pleasant shopping experience and avoid anything to alienate their visit. In this blog, we give you five mistakes e-commerce website owners should avoid committing.
Avoid one too many scripts
Flash, Javascript, Ajax, and Java can most definitely help your web design but just like everything else, too much of something is always bad. Never bombard your visitors with a plethora of flash pages, flash banners, warnings, and a whole multitude of worthless and unfriendly pages. Not only is this irritating, but to customers who see only these- it definitely equates to a bad experience.
Disabling the right click option is a waste of time.
That small button on the keyboard that says “PRTSC” functions just the same as the right click option of a mouse, except with a few more steps to follow. The print screen allows users to copy images whether the right click option is disabled or not. A digital watermark or a transparent gif for your images is more useful if you want to prevent unauthorized reproduction of your images.
Re-sizing images only using the width=”” and height=”” html tags only slows down download speeds and creates poor images.
Because web browsers were not built to properly resize and interpret data from images different from the browser size and the actual image, the actual size never really changes. Instead, it takes additional time to load up even smaller sized photos. What e-commerce website owners can do is resize images in an image editing program, or, have your server be set up to automatically resize them which can be done with several programming languages, excluding HTML.
Do not fill up the screen with Google AdSense or Yahoo! Ads.
Yes, clicked ads can earn your business $10 or more, but strategically placing them on your e-commerce website is better than putting them virtually anywhere they can fit. Doing this only means that you’re not really trying to provide information, but rather, you just want people to click on the ads. Keep ads to a minimum and cleanly place them on your website – this guarantees your customers will come back for more.
Finally, a complex proprietary system that doesn’t give the support customers want will just drive your consumers away.
Large companies are often guilty of doing this. Forcing customers to contact you by following intricate steps and then not providing any help at all is a big no-no. Answering hundreds of questions before even giving customers a form is bad – very bad.
Certainly there are more ways than one to drive your customers away but we don’t want that, do we? Follow this blog to get more helpful tips on how to keep your customers happy. A pleasant online shopping experience means repeat business which in turn can generate more sales for your company.