On the Social Web, reputation is everything. SocialSmack deserves props for its innovative take on the popularity contest. The website is part information network, part rating and consumer review website, and the core purpose of the startup is to help consumers figure out which brands to trust.
Consumers pleased with a company or business can give them “props” (a positive vote), but if consumers are unhappy they can “drop” ( a negative vote) the brands. SocialSmack users can even vote on the comments about specific brands. The social media channel also gives people the opportunity to share their reviews with friends on Twitter and Facebook.
SocialSmack is especially interesting because of the gaming elements involved with the brand feedback. Players can build social cred by earning points and badges by voting, by sharing reviews on social media sites Facebook and Twitter, and by voting on comments. Score the most points and be known as the “Sultan of Smack“ on the site’s leaderboard. Talking smack about the things you buy has never been more rewarding.
Written by Ana A.